MTV Mobile, the mobile service of a leading music channel operator, is expected to launch its full-fledged mobile services in Malta. The company has partnered exclusively with GO to launch its services, which will be very similar to that offered in Belgium, France, Germany and Italy.
MTV Mobile will primarily target the youth segment and will offer its own ‘Powered by GO’ SIM card, which will give customers access to exclusive music, video and Internet content together with a number of events and parties both locally and abroad.
Commenting on the agreement, Bhavneet Singh, Executive Vice President of MTV’s Emerging Markets Group, said: “We’re really pleased to launch MTV Mobile in Malta with GO. Our aim is to continue rolling out the MTV brand across all available media platforms – both on and off-air – to ensure that fans can interact with their favourite brand whenever and wherever they want. The MTV brand already enjoys a strong youth following in Malta and we’re certain that GO, with their extensive expertise and knowledge of the Maltese communications landscape will be the perfect partner to help us launch MTV into the digital space.”
Norbert Prihoda, Chief Operating Officer of GO, added: “It’s time to be you’ is the tagline to welcome MTV in the Maltese market. We want this brand to appeal to all the young at heart, who are creative, who want something different, at a good price, with exclusive content – and above all backed by the reliable service provided by GO.”
The new mobile offering is likely to be more of a branded SIM operation rather than a full MVNO, with network and back office functions being performed by GO and MTV concentrating on sales and marketing.